For years, it was a foregone conclusion about who you would get your wireless service from. It was the company that had the best services at your work or home, or for people in rural areas, there was less choice. And odds were, that you would be picking from one of the big 4 carriers. Things have changed in recent years with a lot more low-cost carriers and even players from other industries entering the fray for your mobile plan dollars. Spectrum came out with their plans a little bit ago promising fixed rates with no taxes or fees, now we have Google dipping it’s toe in the water.